Web sites are good marketing tools but they do not provide hotel sales, catering sales and the event planning sales professional with the resources and education needed to streamline the sales process to each sales and inquiry call.
In today's competitive sales environment, time is money. Distribution and presentation of sales material quickly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business. Web sites should be a tangible Hotel Internet Marketing sales tool, providing sales professionals all the necessary items needed to present and close the sale efficiently.
Today's full services and limited service hotel web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the hotel sales and catering sales professional. Traditional web sites do not provide the tools and knowledge your hotel sales and catering sales staff members need to close the sale with one phone call, while providing traditional sales 101 standards virtually?
In the age of computers and Internet, it's easy to lose touch with guests. Quick, easy and up-to-date information is no longer available. In order to find the information they are looking for, clients may have to go to a corporate web site or independent web site and access e-mails, attachments, word documents, links, web programs and PDF brochures or resort to faxes, phone calls and snail-mail. What happened to one-on-one personal attention to help a client decide on services? The Internet has taken away the personal edge that sales once had before web site development.
The hotel and event planning industries must organize its virtual sales procedures to ensure an increase in profits and a decrease in annual marketing and advertising budgets. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the client will win the business.
Web Sites should provide your sales staff with virtual sales tools to close the sale faster and more efficiently, saving you time and money. Incorporating sales 101 into your virtual sales programs helps you sell above and beyond your competitors, while providing you with the tools to streamline your sales process and create a paperless sales environment.
Distribution and presentation of your sales material instantly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business. Web sites should be a tangible sales tool, providing sales professionals all the necessary items needed to present and close the sale efficiently in one phone call. Web sites are good, but the hotel sales and advertising industry has lost track of the fundamentals of selling. Personal attention has been lacking in the sales process through most web sites. Sales 101, tells us the importance of things such as building rapport, education, client name/information displayed, communicating information quickly, and providing special personal attention above and beyond everyone else.
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